The frequency in which the average number of times each person saw your ad is how Facebook defines it. This is an estimated metric and it is something that is quite important to note here. It is not always the exact number here.
Impressions that are divided by Reach make up the frequency as this is something that you should remember.
Facebook ad frequency is an average here and it is something that is also important to keep in mind. There are others who were reached only once and you might have some people in the audience who were reached a very large number of times.
Reach is the main factor when you are outlining your ad campaign and how many times each of your users is shown your ad is the frequency here and it can have a significant impact on response and performance and is an important consideration too.
So, how many times should it be? To maximize engagement, how many times should you be showing your ad to your potential customer?
In order to measure the results, Facebook used its brand lift methodologies. Polling and other brand awareness measurement tools for getting a better understanding of the true value of an ad can be used by Brand Lift.
More impressions does correlate with better action on the internet and as recall rates are what Facebook found based on this though there is a limit here.
Facebook also divides the ad segments based on the response rates, based on the user response within its dataset as some insight can be revealed here through Brand Lift. On the basis of good or bad ad content by measuring how people responded, Facebook can measure the responses.
The response rates for the high engagement campaigns were significantly higher overall as you can see and they still saw an increased response up to around four or give impressions even on average performing campaigns.
The quality of your creative ad remains key but frequency should be a consideration in any campaign is what the results show.
There are options that are available for you if you are concerned about your Frequency and would like to control a bit more directly.
For defining goals in advance, you can use this option. The amount of people you wish to reach and how often you want to reach them specifically.
To this tool here, there are some limitations. This is the option that not all advertisers have. With higher spend levels; it is a feature that Facebook seems to make available to the advertisers. The specific results to the agreed amount are what it locks in to. Performing well in the ad auction if you have content that has their potential here.
In order to determine the best ad to show to a person at a given point in time, Facebook uses an ad auction here. Ad with the maximum total value, based on the bid, estimated rates of action, and ad quality is what the winner is.
You can also set a maximum frequency on your campaign which is what this option allows. There are several cases that would not be using the reach objective such as when the other goal is more likely to optimize to your specific results and more, there are many cases.
To take action on your behalf, you can also set automated rules. In the Ads Manager, useful for when certain parameters are met, you will find the automated rules.
You can simply make changes manually when frequency here exceeds your comfort level as you can closely monitor your campaigns here. You might expand the target, add new creative, or simply pause the ads, or campaigns if it seems your audiences may be getting fatigued based on higher frequencies, or when you are on a low budget. Certain actions resets the learning phase for your ads is something that you should keep in mind here.
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